CASE STUDY — PORTLAND TIMBERS.
October 16, 2013, Portland, OR – The Portland Timbers, along with 2013 Stand Together Week sponsors Alaska Airlines, adidas, CenturyLink, Coca-Cola and Providence Health and Services, organized Stand Together Week as a call to action to get involved in the Portland community August 4-10, 2013.
In 2012 and 2013, Stand Together Week participants donated 4,212 hours of service at 58 events benefitting youth and the environment in the Portland Metro area. Nonprofits served included Big Brothers Big Sisters Columbia NW, Portland YouthBuilders, and Friends of Trees, among others. Each project had a meaningful impact on the community with an overall focus on benefitting youth and the environment.
When the event was complete the Timbers chose not to put their banners in the landfill, but rather to work with Relan to give event banners a “second life.”
The banners offer an opportunity to stay committed to the event’s mission: Give, Unite, Inspire, by producing products that the club can “give away with items folks buy at our auctions and that we can sell to raise money for our Community Fund,” said Christa Thoeresz, Director of Community Relations for the Timbers.
This year’s banners were saved from the landfill and are helping the Timbers reach their fans and support their community in one more creative way! The Portland Timbers and other members of the Green Sports Alliance continually look for new ways to be environmentally responsible. JELD-WEN Field, home of the Portland Timbers and Portland Thorns FC has stated a goal of increasing its landfill waste diversion rate to 90 percent of all waste generated at the facility. The Timbers contribution of upcycling their banners will help reduce the more than 600,000 tons of vinyl from billboards and banners that go into our landfills each year.
Working with Relan, the Timbers discovered that rather than discarding the banners at the end of Stand Together Week, repurposing provided an opportunity to create a deeper connection with their loyal community and spur the discussion about sustainability, environmentally conscious practices and social responsibility.
”We are excited to continue working with Relan to repurpose banners moving forward,” stated Thoeresz, a decision that also creates jobs in the United States and supports the small business community.
Stand Together represents the relationship between the Portland Timbers and our fans and signifies the strong commitment we have to supporting and standing by our community both on and off the field.
Mission : The Portland Timbers Stand Together mission is to harness the power of sport to improve the lives of children and families in the Portland metro area through targeted programs, deep partnerships, and philanthropic giving.
For more information about the Portland Timbers and Stand Together please visit www.portlandtimbers.com/stand-together
The Green Sports Alliance is a nonprofit organization with a mission to help sports teams, venues and leagues enhance their environmental performance. Alliance members represent over 190 teams and venues from 16 different leagues. The Portland Timbers were the second MLS team to join the Alliance, and the Portland Thorns FC, the first NWSL team to join. Find out more about the Green Sports Alliance at www.greensportsalliance.org
Relan focuses on the education and communication of environmental and sustainable practices as it pertains to the re-purposing of the over 600,000 tons of vinyl billboards and banner material produced each year, most of which currently ends up in landfills across our country. Relan partners with companies to promote sustainability initiatives by creating unique, usable products out of billboard and banner marketing materials. All of Relan’s products are made in the USA. For more information about Relan please visit www.relangreen.com