Green Sports News And Notes: Waste Management Phoenix Open Somehow Gets Greener

Originally posted on GreenSportsBlog:

We here at GreenSportsBlog love the Waste Management Phoenix Open. It is Zero Waste. It is the model for greening all golf tournaments. Plus they have a caddie race during the actual tournament (more on that later). And now, the Waste Management Phoenix Open is getting even greener. 

How can the Waste Management Phoenix Open get any greener? It’s already Zero-Waste. In fact, the best attended tournament (500,000+ fans annually) on the PGA Tour has diverted 100% of its waste from landfill in 2013 and 2014, via recycling, composting and waste-to-energy programs. You read that right: 100% diversion from landfill!

So, we ask again: How can the greenest golf tournament in the US get greener? By water conservation/restoration, that’s how! According to a story in yesterday’s Environmental Leader, the 2015 Waste Management Phoenix Open, which takes place Jan 25-Feb 1, will sponsor Change The Coursea “first-of-its kind water…

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VIDEO: Effort to help California social entrepreneurs create more impact grows

Originally posted by California Economic Summit

There’s a growing category of businesses looking to make money while saving the world. Rather, they look to have some sort of social or environmental impact while running a business and providing jobs. They’re called for-benefit or part of the “fourth sector.” If you’re looking to get into the sector, good news: There’s an effort underway in California to make it easier to do good while doing business.

Last week in Los Angeles, the Summit co-hosted an event covering the impact economy, including brainstorming ideas about how to help for-benefit companies startup and grow in California and also discussing the benefits of using the innovative “Pay for Success” model to fund government programs and projects.

Calling it “Growing the Impact Economy in California,” the Summit’s Capital Action Team co-hosted the event with the White House’s Investing in Manufacturing Communities Partnership. Since for-benefit companies don’t fit in the same category as a for-profit or nonprofit, there are a number of barriers to starting up and growing through capital investment.

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Green Sports News And Notes: Rugby Makes Its GSB Debut

Originally posted on GreenSportsBlog:

Rugby makes its first appearance in this space, the University of Colorado Athletics Department gets even greener (they were pretty green already!), and the first ever solar bike lane goes live. All in all, a lively Green Sports News & Notes for a Thursday. Let’s get to it!

CARDIFF (WALES) BLUES GO GREEN

The Cardiff Blues of the Guiness Pro 12 league have added a green “3rd” jersey to their standard blue home and away kits. Why? The green jerseys are a result of a new sponsorship with DS Smith, a London-based packaging and recycling company. Underneath the sponsor’s logo (corporate sponsor presence on jerseys is commonplace in sports everywhere but in the US/Canada) is the tagline “Turning The Blues Green”, which encourages fans of the Welsh club to live more sustainably. In an interview with World Rugby Shop, Tim Price, Marketing Director at DS Smith shared that “the launch of…

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Giving Vinyl a New Life, with Kari Brizius of Relan

Originally Posted on FreshRag

Relan has a unique business model because they don’t sell anything direct to consumers. They’re a B2B business that takes vinyl materials from companies that do billboard and banner advertising, makes products out of that vinyl, and then sells the products back to the original company. The companies then use those items as promos, trade show giveaways, or sell them in their own shops. The point of it the business model is to make businesses accountable for their waste, and do something with it other than put it into a landfill.

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The GSB Interview: Kari Brizius, President of Relan, Upcycler of Stadium Signs and Banners

Originally posted on GreenSportsBlog:

Kari Brizius has an amazing story. Entrepreneur. In business with her mom. West Point grad. Athlete. Environmentalist. And, most relevant to GreenSportsBlog, President of Relan, a Minneapolis-based company that pioneered the “up-cycling” of stadium and arena signs and banners. GSB was pleased to speak with Kari about Relan, and more.

GreenSportsBlog: How and when did Relan begin?

Kari Brizius: It all started in 1995 in Minneapolis as a way to keep vinyl banners and signs out of landfill. Most stadiums, arenas, museums and other large entertainment venues would just throw them out. The founders of Relan had a better idea: Repurpose the banners into totes, messenger bags and other products. Their first customers were Aveda and few museums around the country. It was a side business for the founders and thus, between ’95 and 2011, it grew slowly.

GSB: How did you get involved?

KB: Well, in 2010-2011 my mom…

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Relan Helps MINI USA Turn Largest Billboard Campaign Into Green Giveaways

MINI USA billboard to bagsPress Release: With MINI USA running its largest-ever marketing campaign in support of the 2014 MINI Cooper Hardtop, they are doing something unique and sustainable with the billboard marketing as it comes off display. With the help of Relan, a U.S. manufacturer of repurposed billboard and banner products, MINI is repurposing the ad campaign into fashionable, re-usable totes for each new MINI owner.

tote made from billboards

MINI USA Billboard Tote

 

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SGIA Journal “Media Lifecycle: Guide to Possibilities and Opportunities of After-Use”

Businesses are looking for a more sustainable solution, seeking ways to give the substrates a second life, or better yet, an upcycled life of continuous reprocessing and re-use in an effort to reduce landfill waste.

“We deliver more than just a green solution to reduce waste and recycle fabric,” (Della Simpson, CEO of Relan) continued. “We give companies the opportunity to define their brand as conscious of their environmental impact and in tune with their customers’ values. These days, the consumer is very focused on sustainability, how and where products are manufactured, and what effect the production and disposal have on the planet. It’s a double bang for your sustainability buck. You get a fresh look to your branding, and extend the life of the media in a purposeful way.”

Read the Full Article: Media LifeCycle SGIA Oct 2014

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