SGIA Journal “Media Lifecycle: Guide to Possibilities and Opportunities of After-Use”

Businesses are looking for a more sustainable solution, seeking ways to give the substrates a second life, or better yet, an upcycled life of continuous reprocessing and re-use in an effort to reduce landfill waste.

“We deliver more than just a green solution to reduce waste and recycle fabric,” (Della Simpson, CEO of Relan) continued. “We give companies the opportunity to define their brand as conscious of their environmental impact and in tune with their customers’ values. These days, the consumer is very focused on sustainability, how and where products are manufactured, and what effect the production and disposal have on the planet. It’s a double bang for your sustainability buck. You get a fresh look to your branding, and extend the life of the media in a purposeful way.”

Read the Full Article: Media LifeCycle SGIA Oct 2014

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Filed under Billboards, Corporate Sustainability, Driving Social Change, Landfills, Life-Cycle, Recycle Vinyl, Recycling, Repurposing, Sustainability, Upcycling

4 Ideas: Environmentally Friendly Name Badges for Your Conference

With over 13,000 conference, conventions, and trade shows held in the United States each year — what happens to all of the material used for name badges?  Since many conferences are going green and attempting to become zero waste or low waste conferences — is there a better option?

Do we all really need a NEW name badge for each conference?

4 Ideas for More Environmentally Friendly Name Badges at Conferences, Conventions, and Trade shows:

1.  People who attend conferences had one name badge that they could keep and use at every conference?

2.  Use an environmentally friendly name badge made from upcycled material versus products made of virgin material, coming from overseas that are thrown away at the end of the conference?

Upcycled Verizon Billboard Name Badges

3.  Have one badge with a clip, lanyard, or however you want to attach the tag that gets a new insert for each conference rather than a whole new badge?

4.  Meet people, talk to them, and REMEMBER their name even without a Name Badge — requiring the least amount of material or cost, but the most effort on the attendees part!

Just a small step in the race to zero waste, but each step counts!  If we all do our part we can make a difference!  If each conference, trade show, and convention reduced their environmental footprint we could really drive change.

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Filed under Corporate Sustainability, Driving Social Change, Environmental Footprint, Green Conferences, Recycle Vinyl, Recycling, Repurposing, Sustainability, Sustainable Conferences, Upcycling

B Corp Certification

Great article by Triple Pundit
Want to attract the brightest and best millennials?  Want to have your MBA student loans forgiven?  Then look into the B Corp certification and working for B Corp certified companies.
Millennials are looking for more than work-life balance.  They want to integrate their social and personal values into their work.  They are looking for corporations whose corporate values align with their personal values.
And, if you elect to go to  work for a B Corp certified company and you received your MBA degree from Columbia, New York University or Yale . . .  well, your student MBA loans may just be forgiven.

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Filed under B Corp, Sustainability

Majority of Shoppers Prefer to Buy Products that are Socially and Environmentally Responsible

Corporate social responsibility (CSR) is no longer a new or vague concept in the minds of global consumers. And the increasing number of people who are willing to pay extra for a “do-good” product is a clear sign that attitudes are changing.  According to the Nielsen report, 55 percent of people worldwide will pay more money for products from companies “committed to positive social and environmental impact.”

Read the Full Article:  Shopping for Change: A New Generation of Shoppers Helps to Bring Social Responsibility Home

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Filed under Corporate Sustainability, CSR, Sustainability, Sustainable Living

12 Inspirational Quote for Women Entrepreneurs

Amazing quotes by amazing women!

My favorite: I want every little girl who’s told she’s bossy, to be told instead she has LEADERSHIP skills! ~Sheryl Sandberg, COO Facebook

READ ALL QUOTES HERE

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You’re A Billboard User — Now What?

Does your company use billboards to advertise?  Do you know which companies are the top 20 outdoor advertisers using billboards in the country? {Click here to see Top OOH Spenders}

In 2012, according to OAAA.org, OOH revenue grew to $6.7 Billion Dollars making it the fastest growing local ad medium, with 22% growth over the last decade! Even as we move toward digital media boards – the top spending is still on traditional billboards as you can see in this report  OOH Revenue by Format.

All those marketing dollars going to waste as soon as the campaign is over…or maybe not!

Would you be interested to know how you could…

Deepen your brand loyalty,
Recoup some of your marketing budget, 
AND
Keep your marketing banners
out of the land fills?

Relan is positioned to help you do just that! 

We repurpose your vinyl billboard material turning it into useful and innovative products that you can use to build brand loyalty, promote your company and your sustainability to your employees, your customers and all of your stakeholders or sell to recoup your media investment.

Become one of the leaders in Corporate Sustainability!

You can be a sustainability leader, make a difference, and focus on the triple bottom line . . . people, planet and profits.

Through the use of material you already own (marketing banners and billboards) Relan helps you engage your customers, employees, and stake holders and get them talking about you . . . your own walking, talking billboards!    

You will never look at a billboard or banner the same way again!

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Filed under Advertising, Billboards, Corporate Sustainability, Sustainability, Sustainable Messaging Tools

Billboards given a “Second Life” at the Worlds Most International Bike Race

Working with Relan, manufacturer of repurposed billboard and banner products, Lexus discovered how repurposing their billboards provides a creative marketing opportunity for sponsored events and spurs the discussion about sustainability, environmentally conscious practices and social responsibility. Adding another better business practice to their long list, Lexus, the Official Automotive Sponsor of Campagnolo Gran Fondo New York, has partnered with Relan to create a unique give away for this year’s bike race in New York.

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