B Corp Certification

Great article by Triple Pundit
Want to attract the brightest and best millennials?  Want to have your MBA student loans forgiven?  Then look into the B Corp certification and working for B Corp certified companies.
Millennials are looking for more than work-life balance.  They want to integrate their social and personal values into their work.  They are looking for corporations whose corporate values align with their personal values.
And, if you elect to go to  work for a B Corp certified company and you received your MBA degree from Columbia, New York University or Yale . . .  well, your student MBA loans may just be forgiven.

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Majority of Shoppers Prefer to Buy Products that are Socially and Environmentally Responsible

Corporate social responsibility (CSR) is no longer a new or vague concept in the minds of global consumers. And the increasing number of people who are willing to pay extra for a “do-good” product is a clear sign that attitudes are changing.  According to the Nielsen report, 55 percent of people worldwide will pay more money for products from companies “committed to positive social and environmental impact.”

Read the Full Article:  Shopping for Change: A New Generation of Shoppers Helps to Bring Social Responsibility Home

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Filed under Corporate Sustainability, CSR, Sustainability, Sustainable Living

12 Inspirational Quote for Women Entrepreneurs

Amazing quotes by amazing women!

My favorite: I want every little girl who’s told she’s bossy, to be told instead she has LEADERSHIP skills! ~Sheryl Sandberg, COO Facebook


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You’re A Billboard User — Now What?

Does your company use billboards to advertise?  Do you know which companies are the top 20 outdoor advertisers using billboards in the country? {Click here to see Top OOH Spenders}

In 2012, according to OAAA.org, OOH revenue grew to $6.7 Billion Dollars making it the fastest growing local ad medium, with 22% growth over the last decade! Even as we move toward digital media boards – the top spending is still on traditional billboards as you can see in this report  OOH Revenue by Format.

All those marketing dollars going to waste as soon as the campaign is over…or maybe not!

Would you be interested to know how you could…

Deepen your brand loyalty,
Recoup some of your marketing budget, 
Keep your marketing banners
out of the land fills?

Relan is positioned to help you do just that! 

We repurpose your vinyl billboard material turning it into useful and innovative products that you can use to build brand loyalty, promote your company and your sustainability to your employees, your customers and all of your stakeholders or sell to recoup your media investment.

Become one of the leaders in Corporate Sustainability!

You can be a sustainability leader, make a difference, and focus on the triple bottom line . . . people, planet and profits.

Through the use of material you already own (marketing banners and billboards) Relan helps you engage your customers, employees, and stake holders and get them talking about you . . . your own walking, talking billboards!    

You will never look at a billboard or banner the same way again!

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Filed under Advertising, Billboards, Corporate Sustainability, Sustainability, Sustainable Messaging Tools

Billboards given a “Second Life” at the Worlds Most International Bike Race

Working with Relan, manufacturer of repurposed billboard and banner products, Lexus discovered how repurposing their billboards provides a creative marketing opportunity for sponsored events and spurs the discussion about sustainability, environmentally conscious practices and social responsibility. Adding another better business practice to their long list, Lexus, the Official Automotive Sponsor of Campagnolo Gran Fondo New York, has partnered with Relan to create a unique give away for this year’s bike race in New York.

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Recycling vs Upcycling — What is the difference?

People are always talking about reuse, repurpose, recycle, upcycle…but do we really understand what it is and how it helps?

What is upcycling/reusing/repurposing?  How can we use it to everyones advantage to get rid of waste…not only lengthen the timeframe until the material goes into the landfill?

Hipcycle says is best: 

Recycling vs. Upcycling

Recycling takes consumer materials — mostly plastic, paper, metal and glass — and breaks them down so their base materials can be remade into a new consumer product, often of lesser quality.

When you upcycle an item, you aren’t breaking down the materials. You may be refashioning it — like cutting a t-shirt into strips of yarn — but it’s still made of the same materials as when you started. Also, the upcycled item is typically the same or better quality than the original.

So what does “upcycling” actually look like:

Taking the old billboards from The Blue Man Group

Blue Man Group Vegas Label

And turning them into these durable, useful products that can be used to spur the discussion about sustainability, environmentally conscious practices and social responsibility.

Blue Man Group Las Vegas Upcycled ToteBlue Man Group Upcycled MakeUp Bag

 Why not upcycle to create marketing products, swag bags, or other promotional items instead of bringing in new materials from overseas that increase the amount of waste headed to our landfills?

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Filed under Advertising, Billboards, Landfills, Recycling, Sustainability, Upcycling

Creating Culture Promotes Sustainability

If there is one truism that sums up sustainable marketing today, it is that product sales don’t make a business successful, productive customer engagement strategies do. Levi Strauss and Co.’s popularity as a sustainable producer relies on its ability to continually tap into the values of its customers and reflect that vision in how it sells its products – as well as how it makes them.”

Read More from Triple Pundit article

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